You’ve probably seen Nike’s ‘Write The Future’ spot, and chuckled at how real life played completely differently. You also saw the copious offerings from MTN, Coca-Cola and Sony 3D LCD. Well, here’s a best-of list, courtesy of the good folk at adforum.com. To get you started, a print ad from Unilever’s Axe brand (known as Lynx in the UK), celebrating the England team. Obviously, it ran well before the tournament, and before Robert Green’s dreadful blunder. Enjoy.

And see the full list here and here.