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OK, so there weren’t that many battles fought. Compared to the great Kencell/Safaricom skirmishes earlier this decade (rememebr Congested/Connected?), all other subsequent market fights have been half-hearted scuffles. Still, it was worth noting the brief face-off between Barclays and Standard Chartered. When selling its current account packages, Barclays offered Kenya ‘A Bouquet’, only for StanChart to counter with the tongue-in-cheek query, ‘Why settle for a bouquet when you can have a whole garden’. Just when the mass audience was whetted for epic battle, both sides settled for sound judgment and denied us the entertainment.
Oh well … next time maybe.
Everybody loves Radio. The advertisers heard it and knew it works. Radio’s the media the masses interact with the most, and, if you would allow me to use an ad cliché, it delivers more for less.
Then ads started to sound the same, and some brave souls found it in themselves to reach into the antiquated archives and pull out a well-worn but comatose tool. Before we knew it, the Jingle was striding back into town to great reception.
There were the all-new ones, crafted for such brands as Brookside, Sadolin, Chevrolet, Del Monte and Safaricom. And then there were those that were resurrected from the archives, dusted clean and revamped. Reckitt Benckiser recorded a remake of their ‘Doom Doom Doom’ jingle from the 80’s, though to lesser sterling effect, and Uchumi remade a patriotic tune from yore that made use of their name. It looks pretty certain that we will Jingle all the way into 2007 until their pull once again naturally fades away.
As promised, a list of the ads of 2006, arranged by month. We’ve tried to make it as clear and as comprehensive as possible. Look it over, and send us word on what you liked, and what you hated. We’ll put it all together for our February Sokoni magazine article. We would appreciate the help.
Thanks.
Jan
Safaricom “Lamu” ”Maasai” ”Matatu” ”Baby”
Safaricom Millionaires Promo “Nimeshinda”
Safricom Millionaires Promo “Interrupted Live Newscast”
February/ March
K-Rep Bank “Sunrise”
Sony Wega “Runaway child”
Blue Band “Running child”
Kiwi “100 years”
Dettol Cool
Flashcom “World on Fire”
Safaricom Bamba 50/=
April
British American Insurance “Through the years”
Preventor Condoms “Feels so good”
Peugeot 307 “Think big”
PermaNet “Migrating Mosquitos”
Diamond Trust “Paul & Ben”
Cooperative Bank “We are you”
CIC Insurance “We keep our word ”
Del Monte “Shine on”
Population Services International “A real man/woman waits”
May
CFC Bank “Banking near you”
Close up “What a mouth”
Cooperative Bank “We fund your business radios”
CIC Insurance “We keep our word “ (Press)
Western Union “Back to school”
Pampers “New diaper”
June
Nokia 3250
Safaricom “X-tra talk time”
Yellow Pages “Let your fingers do the walking”
Nissan Hardbody “Atoti Refined”
Mortein Doom “Wadudu ni Hatari…” (Radio)
Kenya Tourism Board “Magical Kenya”
Bank of Africa “Sesame Card”
Trust “CMB Prezzo”
Population Services International “Ongea”
Barclays “Kenya you deserve a bouquet”
July
Coca Cola “We All Speak Football”
Nakumatt “Football”
Safaricom X-tra talk time “Growing Apple”
Sony Wega “Make room for Wega”
Playwin “Je Ukipata”
Popote Wireless “Popote”
Madison Insurance “Stronger Together”
Samsung Imagine Campaign “Football tickets”, “Spy”, “Office Party”
Sun and Sand “Football”
August
Jik “Rugby”
Nokia Face of Africa “Fashion Africa Style”
PSI Zi “Wedding Vows”, “Graduation Speech”
South African Airways Star Alliance “Flags”
Carex “protect your beauty”
Tianshi “Together we share”
Colgate 360“Total mouth clean”
Scangroup IPO “Advertising pays”
Kenya Tourism Board “Inspired by Kenya”
Communications Commission of Kenya “Fair Play”
Dettol “My Three Babies”
September
Colgate Triple Action “Three Times the Protection”
Cadbury’s “Extreme makeover”
Guinness “17:59”
Flashcom “Wireless phone line”
October
Heineken“New York, London, Nairobi”
Nivea Aqua Cool “Goosebumps ”
Nivea After Shave “Sooth the burn”
Cadbury’s “Wrappers Delite”
Nakumatt“Dance across the world”
Motorola Razr “Tight Jeans”
Geisha “Mothers of Africa”
November
Omo “Cheza”
Blue Band“Halftime break”
Tusker “Wakenya Vuma”
Safari Cane “Exactly”
Coca Cola“Kaa Masaa na Coca Cola”
Safaricom Saasa Tariff ”Popcorn”
Nissan Tiida “Quiet”
December
Sasini Tea “It’s not how you drink it”
Dyer and Blair “Golf”
Media Focus
Nation new look campaign “Sign boards”
Media Focus on Africa “Uongozi Bora”
