Raising the standard of Kenyan advertising is what we’re all about. We publish an article every month in a local magazine, addressing commercials that we have had the chance to interact with. We gauge their relevance, effectiveness, creativity and professionalism based on the tried and tested principles of good advertising. We don’t claim to be the definitive voice of advertising expertise. Far from it. But we, like every consumer out there, have a gut feel for what works and what doesn’t. You do too. We welcome your comments. Karibuni sana.