Everybody loves Radio. The advertisers heard it and knew it works. Radio’s the media the masses interact with the most, and, if you would allow me to use an ad cliché, it delivers more for less.

Then ads started to sound the same, and some brave souls found it in themselves to reach into the antiquated archives and pull out a well-worn but comatose tool. Before we knew it, the Jingle was striding back into town to great reception.

There were the all-new ones, crafted for such brands as Brookside, Sadolin, Chevrolet, Del Monte and Safaricom. And then there were those that were resurrected from the archives, dusted clean and revamped. Reckitt Benckiser recorded a remake of their ‘Doom Doom Doom’ jingle from the 80’s, though to lesser sterling effect, and Uchumi remade a patriotic tune from yore that made use of their name. It looks pretty certain that we will Jingle all the way into 2007 until their pull once again naturally fades away.