Everybody loves Radio. The advertisers heard it and knew it works. Radio’s the media the masses interact with the most, and, if you would allow me to use an ad cliché, it delivers more for less.
Then ads started to sound the same, and some brave souls found it in themselves to reach into the antiquated archives and pull out a well-worn but comatose tool. Before we knew it, the Jingle was striding back into town to great reception.
There were the all-new ones, crafted for such brands as Brookside, Sadolin, Chevrolet, Del Monte and Safaricom. And then there were those that were resurrected from the archives, dusted clean and revamped. Reckitt Benckiser recorded a remake of their ‘Doom Doom Doom’ jingle from the 80’s, though to lesser sterling effect, and Uchumi remade a patriotic tune from yore that made use of their name. It looks pretty certain that we will Jingle all the way into 2007 until their pull once again naturally fades away.
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December 21, 2006 at 11:25 am
I heard you the first time … ENOUGH ALREADY! « The Ad Boardroom
[...] If you were anywhere near a radio on Monday the 12th, on the eve of Jamhuri day, even for a few minutes, then you probably heard it. The ad – more like a jingle, that was played incessantly, ALL day, with at least 5 to 10 minutes interval between airings. It’s lyrics “Freedom is coming tomorrow …” were definately inspired(?!) by the classic song of the same name by Mbongeni Ngema. All we heard was the song, followed by the Celtel ident at the end. I really have no problem with the idea, it worked well for its eventual reveal the next day. We had this one little problem: [...]
December 15, 2007 at 1:51 pm
Idetrorce
very interesting, but I don’t agree with you
Idetrorce